NETWORKING: 5:30-6:00 pm, PROGRAM: 6:00-8:30 pm
It’s a crowded marketplace out there: there are tens of millions of content being created and shared every day. In today’s fast paced, highly digital society, it seems establishing relationship connections is fast becoming the new premium service. Businesses can no longer afford to be faceless identities. To survive, it’s not enough to have a quality product or service, you need to know how to talk about your business in a way that sets you apart from the crowd.
You must connect with your audience, pull at their heartstrings, make an emotional connection and engage on a much deeper level. That’s where brand storytelling comes in to play. After all, you have a why behind what you do, so share it. By sharing your story and being authentic you will maximize your business’s visibility, profit and impact. As well, building an audience brings more than customers, it builds a tribe.
In “Give your brand a voice” Michelle Bryant Griffin will share why storytelling is vital to today’s business professional, how to find your most valuable story, which story to use and strategies to share it effectively.
Please be our guest for this great session and bring a friend on Monday, April 13, 2020. RSVP to Trina Carter at firstname.lastname@example.org. We are looking forward to seeing you there.